Swiss identity smells like chocolate: Social identity shapes olfactory judgments
نویسندگان
چکیده
There is extensive evidence that social identities can shape people's attitudes and behavior, but what about sensory judgments? We examined the possibility that social identity concerns may also shape the judgment of non-social properties-namely, olfactory judgment. In two experiments, we presented Swiss and non-Swiss participants with the odor of chocolate, for which Switzerland is world-famous, and a control odor (popcorn). Swiss participants primed with Swiss identity reported the odor of chocolate (but not popcorn) as more intense than non-Swiss participants (Experiments 1 and 2) and than Swiss participants primed with individual identity or not primed (Experiment 2). The self-reported intensity of chocolate smell tended to increase as identity accessibility increased-but only among Swiss participants (Experiment 1). These results suggest that identity priming can counter-act classic sensory habituation effects, allowing identity-relevant smells to maintain their intensity after repeated presentations. This suggests that social identity dynamically influences sensory judgment. We discuss the potential implications for models of social identity and chemosensory perception.
منابع مشابه
Olfactory maps, circuits and computations.
Sensory information in the visual, auditory and somatosensory systems is organized topographically, with key sensory features ordered in space across neural sheets. Despite the existence of a spatially stereotyped map of odor identity within the olfactory bulb, it is unclear whether the higher olfactory cortex uses topography to organize information about smells. Here, we review recent work on ...
متن کاملThree-dimensional Bilateral Symmetry Bias in Judgments of Figural Identity and Orientation
The two experiments reported explored a bias toward symmetry in fudging identity and orientation of indeterminate twodimensional shapes Subjects viewed symmetric and asymmetric filled, random polygons and described "what each figure looks like" and its orientation Viewers almost universally interpreted the shapes as silhouettes of bilaterally symmetric three-dimensional (3-D) objects This assum...
متن کاملOlfactory Coding: When Smells Collide
Brain responses can significantly outlast sensory stimuli leading to potential ambiguity when responses overlap. Recent studies of locust olfaction found that the responses of individual second order projection neurons depend markedly on the previous few seconds' stimulus history; the population response, however, still conveys information about both temporal structure and odour identity.
متن کاملSOCIAL IDENTITY SHAPES SOCIAL VALUATION Running head: SOCIAL IDENTITY SHAPES SOCIAL VALUATION Social Identity Shapes Social Valuation: Evidence from Prosocial Behavior and Vicarious Reward
متن کامل
The Role of Mediating the Auditor's Philosophic - Mindedness on the Affects Social Trust and Social Identity on Professional Judgment
The purpose of this study was to investigate the role of mediating the Philosophic - mindedness of auditors on the effects of social trust and social identity on professional judgment. Auditing is a branch of the social sciences and social components that affect the attitude of the auditor and the type of mental attitude of individuals that affects their professional judgment. The statistical p...
متن کامل